THE WOOL AT THE CENTER
Tracing every step of wool processing, the Biella The Wool Company transforms raw wool from small farms of typical European sheep breeds into finished products for sale by the original farmers.
An ever increasing number of discerning consumers are aware of the ethics of buying a product. Increasingly in today’s world, the ideal products are the ecologically sustainable ones, made from natural raw materials, with the lowest environmental impact in the production phase and the maximum respect for human rights and the environment. Only the breeder, unlike the commercial wool industry, can offer full traceability from the sheep to the final consumer.
Furthermore, by using a raw material that is not valued in the commercial world and avoiding the mass-produced industries connected to fashion, the breeder has the possibility of adding value to his product. Marketing through local distribution channels linked to the producer’s own region whole concept has a uniqueness that has been lost with globalization.
We offer the sheep breeder of indigenous or non-native sheep, the opportunity to transform their own small batches of wool from greasy to washed, to yarn and up to the finished product like balls, knits, scarves, fabrics. The various processes will be performed, documented and traced in Biella, with the intention of providing full provanance. All this, in a world-famous textile district known for its excellence in the production of woolen products.
We will offer advice to the breeder as to the best application for their specific wool, with the objective of creating unique and personalised products; ones with character and colors dedicated to their area in order to enhance the local culture and tradition of that producer and the wool.
You will receive the finished items already individually packaged and ready for retail sale. They will be labeled with their own name and with the Biella The Wool Company brand, ensuring full traceability within the Biella textile system.
ABOUT
Professionisti riunitisi attorno alla passione per la lana, attraverso cui sono riusciti a coinvolgere un numero di collaboratori, professionisti e terzisti altamente specializzati con un approccio alla materia prima che va ben oltre la semplice visione utilitaristica.
Nigel Thompson
English by birth, with more than 30 years of experience most of which was carried out in Biella, treating wools from around the world.
Carmine De Luca
Carmine has been part of the world of wool since 1964. He began his career in Bradford, England working in the production of washed and combed wool for the textile industry. His career then continued in Biella with representation and consultancy to European, Australian and South American companies.
ACTIVITIES OF THE CONSORTIUM
The BTWC trademark is a guarantee of a product entirely manufactured in Italy on behalf of national, European and international breeders with emphasis on full traceability and respect for the environment and human rights.
We transform small batches of native greasy wool into semi-manufactured goods or finished products. Through our BTWC brand, we guarantee the origin and quality of the product, respect for the environment and human rights.
With today’s focus on the benefits of natural products, we work with breeders and associations who want to create and market original products made with their own native wool, certifying its origin, quality and traceability.
The wool is supplied by the breeders and kept in dedicated storage in the various regions before being sent to our warehouses in Miagliano (Biella). These warehouses are the only ones in Piedmont authorized by the Department for the Protection of Health and Health to receive the raw wool which is then sorted by our experts.
In Italy, our Wool Processing and Enhancement Center remains a centre of excellence for Italian sheep farmers.
Consider the processing possibilities offered under the brand Biella The Wool Company, based on the quality of wool you have available, and send us a sample of your wool: we can evaluate any request.
In addition to a sample of wool, you can also send us samples of yarn, jerseys or anything else you would like to reproduce. For any processing, we recommend minimum quantities of wool of about 300 kg, for a better quantity / price ratio, although this is not absolutely binding.
Are you part of a consortium that firmly share our vision and goals?
Do you think you can assist the breeder in selling the finished product at local retailers both directly and indirectly?
We are building a European network! Do not hesitate to contact us with the details of your consortium or association: we can work together to make this beautiful project become great!